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Cheap Marketing For Small Business: Google Ads

 Are you looking for a cheap marketing service for your small business? You've come to the right place for me and my team specialize in Google AdWords, Google SEO services, and digital marketing. All of our service packages include keyword research, on-page optimization recommendations for your sites, continual link building services, community development services, and more.

Cheap Marketing For Small Business: Google Ads

What are Google Ads?

Google Ads are advertisements that appear on the Google search results page. They are paid ads, which means that the companies paying for them have to bid on a certain keyword or phrase in order to show up alongside the organic results.

If you've ever Googled something like "Seo company," "google seo services," "google ads services," "Seo companies," "google AdWords company," "marketing companies," or "search engine optimization companies," you've probably seen what these look like.

How does this relate to your business? If you own a business and want more customers, you should definitely be using Google Ads. This is a proven way to get more leads and customers.

Why? Because people use Google when they're looking for a company like yours! Many people think of Google as a verb rather than a noun, so when people need your product or service, they're going to google it (yes, you can use google as a verb). And if you don't have paid ads on Google, then those potential customers will just go to your competitors who do!

Get Your Search Terms Right

When you're looking for an agency to handle your Google SEO, you'll want to look for a few key words in their ad copy. The first is "Google." While you might think this is obvious, it's not! There are some companies out there that don't even mention Google in their ads. If a company doesn't mention Google in any of their ads, then they likely aren't actually working with Google to optimize your search terms.

The second thing you should look for is "SEO." Again, this one seems obvious, but there are plenty of companies out there that don't mention SEO at all—and they're probably not offering real SEO services. A good company will always make it clear that they're offering SEO services in their ads and on their website.

Finally, you should also look for the word "services." You want an agency that's focused on providing actual services, rather than just selling you stuff. You want a company that's going to be able to help you get your search terms right, because if they can't do that, then they aren't really going to be able to help you much at all. So if a company doesn't offer any services (like the ones we mentioned above).

Get Familiar with AdWords Display Network

Hi, my name is [employee name], and I'm here to help you get familiar with the AdWords Display Network.

The Display Network is a collection of millions of websites, videos, and apps that AdWords ads can appear on. And when you're creating an AdWords Display campaign, you have the power to choose where your ads show up.

You can choose whether your ads appear on the search results pages of Google sites like Search and Maps, or whether they show up on other sites your customers might be visiting across the Internet. You can also select specific websites or pick from different categories of sites based on audience interests.

And if you want to reach people who are watching YouTube videos, you can do that too! You can use topics or keywords to target specific video content, or you can reach people by their demographic interests—like Age or Gender.

With the Display Network, you can also create text ads, image ads, video ads, and even interactive HTML5 ads that are designed specifically for mobile users.

Create a Balanced Keyword List

These are the keywords that you're going to use to find people who are looking for your services, so it's important that you take some time to think about what makes sense. You should end up with a list of about 10-15 keywords, but don't worry if you only have a few at first—you can always add more later.

Here's an example of how this could look:

  1. google Seo company
  2. google Seo services
  3. google ads services
  4. Seo companies
  5. google AdWords company
  6. marketing companies
  7. search engine optimization companies
  8. Seo company near me
  9. internet marketing company

Take Advantage of the Different Ad Formats

If you're not 100% sure of how to take advantage of the different ad formats that Google has available, then we can help.

As a full-service [category] company, we have tons of experience working with different companies to create the best possible ads. We'll work with you to identify your target audience and then craft advertisements that are optimized for different ad formats and get results.

Become Data-Driven

You're a busy person, so we'll get right to the point: if you want to increase your company's web traffic, data is your friend.

What do we mean?

Well, all of those terms you've heard thrown around—seo, ads, search engine optimization, etc.—they're all part of a system that makes it possible for people from all over the world to find information about your business online. A good SEO strategy is one that allows people to find the information they need about your company easily and quickly. Google is attempting to prioritize businesses that offer their customers a good experience with this kind of visibility.

That's where we come in. We can help you create an effective SEO strategy for your business that will help potential customers find you online and direct them to your website.

Choose the Right Landing Page to Boost Conversions

A good landing page helps to reassure a user that they've found the right place.

A landing page is the specific URL you choose for your ad. It's where your ad will lead users, and it's also the first thing they'll see when they click through. Your landing page needs to be easy to navigate, and it should help build trust between you and your visitor--it needs to tell them that they're in the right spot.

For example, if you're looking for a Seo company near me, the landing page should be easy to see from the results page, but it should also take into account what you're searching for. If your query includes "marketing companies," you shouldn't land on a page selling social media services or google ads services--you should land on a homepage or about us/services page that lists "marketing companies" as one of their offerings.

If your landing page doesn't meet these criteria--if it's hard to navigate or if it's not designed with search intent in mind--your customer will bounce off of the page quickly, which means they won't convert into a customer, and Google won't display your ad as much as others.

Optimize Your Campaigns Regularly

We're not going to lie—marketing is a lot of trial and error. When you start a campaign, you're going to have an idea that it's going to work, but the real proof will be in what happens when you put it out into the world. 

That's why it's so important to consistently review your campaigns and optimize them so that they actually work for your company. If a campaign isn't performing well, then there's no point in sticking with it—you'll be wasting money that could be spent on something that actually works instead.

So how do you know if your campaigns are working? There are a few things you can look at:

  1. Are they accomplishing their objective? What was the goal of this campaign? Are you achieving those results? If not, why not? What changes would help you get there?
  2. What do the numbers show? How many people saw your ad? How many clicked on it or visited your site or purchased your product or service after doing so?
  3. Is it converting leads to sales? You might want someone who clicks on an ad to click through to your website and then buy something from you. Is this happening as often as it should?

Internet marketing is what we do.

We are a search engine optimization company that specializes in local and organic marketing. We provide seo, google ads, and google adwords services.

We help businesses reach new clients through google's search engine results pages. Our mission is to provide you with the best possible internet marketing services at prices you can afford. We take your business seriously and want to help you succeed.

Contact us today for a free consultation!

So, go ahead and give Google AdWords a try. You need to try it out in order to figure out how well it works with your business. Showing off relevant ads to your ideal audience is the best way to maximize ad exposure and drive more sales. With this type of advertising, we will be able to reach potential customers and educate them about our services.