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These Are The Numbers That Matter In A Marketing Campaign

In the world of marketing, there's always a new trend and strategy to keep up with. Things change daily and you need to adapt or lose the game. As with anything, though, not every marketing tip will work for your business. Let's face it — every business is unique, as are its strategies for success. There are variables to consider in any marketing campaign, especially yours.

These Are The Numbers That Matter In A Marketing Campaign



What is the cost of your website?


How much does a website cost?


It's one of the first questions most businesses ask when they're starting out. And it's a good one! A website is a massive investment, and knowing how to budget for it makes planning your marketing strategy that much easier.


And the truth is: most websites won't cost you very much. At least not compared to other forms of marketing. The average cost of a website is around $2,000-5,000, depending on the developer you choose and what features you want (like e-commerce capabilities).


But that's only up front. What you really want to know is how much your website will cost over time—so let's get into what that might be.


What are your email marketing costs?



It's a question that baffles many marketers. There's no one-size-fits-all, set-it-and-forget-it answer. It all depends on what you're trying to accomplish, who your audience is, and what level of personalization you want to include in your emails.


But let's start with the basics: email marketing isn't free. And it doesn't have to be expensive. In fact, if you do it right, it pays for itself. What does it cost to get a visitor to your website? How much does a customer cost you? If you're spending more than $100 per customer acquisition, then you can afford an email marketing campaign—even if your budget is $50/month or less.


But that's not the only way to look at your email marketing costs. What about lifetime customer value? With an effective email marketing campaign, you can increase your customer retention rate by 13% and decrease customer acquisition costs by 25%. So yes, those initial expenses add up—but they'll pay off big time in the long run.


How much does your brand cost you?


If you're anything like us, you've probably found yourself wondering that exact question at least once. In fact, it was a question we were struggling with quite a bit until recently.


While we were working on building our company, [Twins Technology], we were faced with this exact dilemma: should we opt for a sleek, no-nonsense all-black aesthetic, or should we go for something more playful and colorful? In the end, we decided to go for the latter—and that decision has paid off in ways I didn't even expect. Suddenly, our brand wasn't just about what services we could provide: it was about who we are as people. It's brought us closer together as a team and connected us to our customers in powerful ways.


When you decide on your brand's aesthetic (whether it's bright and colorful or sleek and modern), you're making choices that will have an impact on your relationships with the people around you—for better or worse.


Sure, choosing the right brand can help you attract new customers—but if it doesn't feel right to you and your team, then it will have a negative impact on your business in the long run.


Have you ever wondered how much your brand is costing your business?


This is a common question among business owners, and one that can come with a complex answer.


If you're looking for a short answer, we'll give it to you straight: your brand costs your business time, money, and effort. But if you're looking for more specifics, it's worth considering the following questions.


How much time is spent on your marketing strategy?


Marketing strategies are often the most time-consuming part of branding for businesses. How much time does your team spend on coming up with new marketing tactics? How much time do you spend managing those tactics? How much time do you spend evaluating your marketing efforts?


How much money do you invest in marketing tactics or ad campaigns?


Marketing tactics can require large investments of both money and manpower depending on what kind of industry you're in. For instance, if you sell high-end products or services that are targeted toward the upper-middle class or higher income brackets, you may want to consider investing in digital advertising or other forms of paid media such as radio ads or direct mail campaigns. This can be costly but necessary depending on what kind of business model you have and how competitive your industry is.


What does a conversion cost you?


This is the question that will make or break your marketing strategy.


When a potential customer visits your website, you need to convert them. This is the art of taking them from casual visitor to paying customer.


But how do you do this? How can you take someone who's never heard of your brand, and turn them into a repeat client?


You have to offer them value. You have to show them that your product or service is worth their time and money.


So what does a conversion cost you? It costs you time, effort, and resources—but it doesn't have to be difficult.


Our team has years of experience in the industry. We know what works, and we're ready to help you grow your business with our proven strategies.


How much does it cost for a “like”?


We’re a full-service marketing agency, and we’ve worked with a wide range of companies, from small local places to huge nation-wide enterprises. We’ve seen a lot of successes—and a lot of failures.


And if there’s one thing we can tell you with absolute certainty, it’s this: how much does it cost for a “like?”


It costs less than you think. As in, nothing.


You can post on every social media platform several times per day, run ads until your eyes are bleeding, and still not get any “likes”—or even worse, you might get some “likes,” but then no sales.


That’s because having people like your content isn’t what matters: sales do. And it takes more than likes to make sales happen. It takes strategy, planning, audience research—and knowing how to connect that research to the right content to convert readers into buyers. We do all that and more!


We all know that social media is an important part of any online marketing strategy. But what do you do when you have to work on limited resources?


One thing to remember is that Facebook's "like" function is only one metric, and not the most important one. It's better to focus on engagement with your content, rather than just clicks or likes. You could even go so far as to buy fake followers and bots who will like your posts, but you'll be left with no actual engagement at all.


Some people may argue that it's better to pay for Facebook ads than it is to pay a person to post content and engage with your audience organically. The truth of the matter is that both methods have their own benefits—and drawbacks.


How much do you charge for your product/service?


When it comes to our marketing services, we believe in the value of your business. So, our prices are based on a monthly rate, determined by the scope of your project and goals for growth. We offer a free consultation to assess your needs and determine how we can best help you take your business to the next level.


Ultimately, we want you to be able to grow your business as much as possible—but we also know that budgets are important and that they're not always unlimited. That's why we strive to offer flexible solutions and transparent pricing so you can have the best marketing strategy possible.


It's all about how much it costs to get people to say yes and buy your stuff


In the end, it's all about how much it costs to get someone to say yes and buy your stuff.


So you’re considering hiring a marketing agency. That’s a good decision! There are plenty of benefits that can come from bringing in some outside firepower for your brand.


But there’s one thing you need to know right off the bat: It's not just about what the agency charges you. Your whole marketing strategy needs to be centered around how much it costs you to secure a new customer (also known as your CPA).


We’re not talking about how much you make per customer or per sale, either—we’re talking about what it costs you to get an individual customer in the first place.


In the current social and digital marketing climate, these are the numbers that will have the most impact on your marketing campaign. The numbers on your website, Facebook page, and Twitter feed are as important as they've ever been. Hopefully this list will help you optimize your digital marketing and give you some new ideas to improve your campaigns in 2022!


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