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8 e-marketing books you should read in 2022

 The field of e-marketing is one of the fields that are popular with a large group of people, and the truth is that it is a wonderful and charming field that is able to put companies in another place.

8 e-marketing books you should read in 2022

If you learn the basics of e-marketing correctly and practice them consistently, this will put you in an excellent place in the labor market, because it is one of the most important areas in demand in the online job market.

One of the great ways to learn is reading books, so today I will review with you some of the most important books on e-marketing, which will contribute to developing your skills and introduce you to more of the secrets of the e-marketing process, but also everything that will enrich your marketing mindset and give you best practices.

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Before I start listing these various books, you should understand an important thing, which is that excelling in the field of e-marketing does not depend only on your reading in the field.

Rather, it depends on how familiar you are with related sciences such as psychology, business management, behavioral psychology, persuasion science, the basics of social media marketing and growth marketing.

This is what will prompt me to nominate a different group of books related to these fields in order to give you what you need for more distinction.

Note: We wrote this article after writing the most important marketing book article, in which we dealt with a list of the most important classic marketing books, which we also recommend reading, because they represent a cornerstone for anyone who wants to learn marketing professionally.

Now let's go over our list of the best e-marketing books:

1. Be Like Amazon: Even a Lemonade Stand Can Do It book

This book was written by a group of Amazon employees: Jeffrey Eisenberg, Bryan Eisenberg, Roy H. Williams. This book reviews the common practices of many of the world's most successful brands (eg Amazon-Kodak).

Perhaps the most prominent of these practices are the “four pillars” of Amazon as follows:

  • Focus on the client.
  • continuous improvement.
  • Innovation culture.
  • Corporate agility.

The book's name is due to the fact that it deals with a set of simple ideas – even a cart selling lemonade can follow; Which shows how easy it is to apply - yet powerful. And using them correctly can help any company to expand quickly and generate profits.

This book is presented as a conversation between an old man and a young man chatting about some business story, and the old man seeks to teach the boy the juice of his experience, so this book is simple unlike many other books with difficult terminology.

2. Words that Work: It's Not What You Say, It's What People Hear book

The way you use your words is everything and that's what Frank I. Luntz explains in that book. This is an undisputed fact in every field, so you need to craft the sentences intelligently to properly express your intentions.

The book gives you an in-depth look at the elements of persuasion, how to persuade someone with a message, and why the way you frame your message is just as important as the message itself. The message can be more persuasive if you change the context or perspective in which you put it.

3. Why We Buy: The Science of Shopping

As a marketer, you are driven by Oriented-sales, and your job is to push and encourage people to buy products, so it makes sense to understand why people buy things in the first place… Do you agree with me?

And that's what writer Paco Underhill has made clear, which is why this book is absolutely required reading by all marketers and business owners.

You'll learn more about the world of shopping, including the many reasons why we really choose to buy products, whether we need or want...there is a difference between need, want, and demand as you'll learn throughout the book.

 The ideas in this book are broken down into topics such as demographics, the influence of color, sound and touch, differences in culture, and the actual mechanics of shopping itself.

Note: Make sure to get the latest edition of the book as new information and chapters related to digital shopping and e-commerce have been added.

4. Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success

This book is authored by Sean Ellis (Founder of Growhacker) and is a growing classic. Through it, you will learn the secrets behind many of the fastest growing companies, as these companies believe that having a great product is not enough, but that you must strive and develop other aspects to achieve growth.

The book talks about examples of companies that have achieved rapid growth and are still maintaining it in our contemporary reality. Examples include the following:

  • Airbnb
  • LinkedIn
  • Pinterest
  • Uber

How did these huge companies grow to such a huge size so quickly? And how can you replicate some of that success in your own company? This is what the book answers in great detail; To give you the compass of how to start and grow in the business.

5. Influence: The Psychology of Persuasion

This book is the origin and foundation of all persuasion books currently in any library. If you have any high aspirations to persuade people to take actions like buying your product or service, then you need to read this book.

There is no doubt that you as a marketer have read or heard about some terms such as social proof and scarcity that are related in some way to economics. It was this book that popularized and promoted these concepts, making them part of our understanding of how people are affected by what is said around them.

Robert B. Cialdini, the book's author, has spent 35 years researching psychology and the reasons why people say yes and agree to a decision.

He divided the principles of persuasion into six parts:

  • Reciprocation
  • Commitment and consistency
  • social proof
  • Like
  • Authority
  • Scarcity

They are simple concepts and may seem very obvious to those outside of marketing, but don't underestimate their power!

These ideas can be applied to all areas of marketing – from ad script writing to a visitor's landing page, making marketing more effective throughout the entire Marketing Funnel.

6. Everybody Writes

Everyone writes! In this digital world that depends on content. This applies to publishers, marketers, and anyone who has a website or is on social media platforms.

If you have an audience you are trying to reach, the ideal way to reach your audience is through writing through any platform, in our day and age, words are the primary currency of communication.

Throughout this book, author Ann Handley examines the role of writing in the age of social media and Twitter, giving you tips on how to write for the modern age in a way that grabs attention while still getting your message across.

Throughout this book, you will learn the type of writing that helps businesses thrive, including lessons that you can apply across all online platforms (websites, email campaigns, social media platforms, etc.).

In short, I can tell you that after this book you will write with confidence, and believe me, if you have not read this book to this day, you are missing out on a lot.

7. The Essential Social Media Marketing Handbook

Nowadays, social media has become the place where people have fun online, and although some companies in the past used to think that their presence on social media had no value, the situation has now changed.

With social networking becoming an integral part of our lives, smart companies with a vision for the future have joined in early and are keen to engage in meaningful conversations that help forge deeper relationships with their customers.

This company-customer relationship is becoming more and more important, and in this book, author Gail Z. Martin highlights these concepts to learn how to stand out from the competition and stand out from the crowds of your competitors in an ever-crowding market.

This book delves into all the major social platforms, including:

  • Facebook
  • Instagram
  • Twitter
  • LinkedIn

When used correctly, social media platforms can build your brand, establish credibility and loyalty, and strengthen your relationship with customers.

For me, this book is the “comprehensive guide to social media”, as it enables you to deal with these platforms intelligently and correctly, whether in your own company or your professional life.

8. The Unleash Possible Book

The rise of e-commerce over the past decades has changed the way sales are naturally collected, altering the traditional selling style of B2B companies.

Professionally executed online marketing and digital services can do the same thing that used to happen with traditional services.

Book author Samantha Stone provides a comprehensive, complete guide on how to adapt to new trends in Internet marketing. You must realize that adapting and organizing is not an easy task, which makes reading this book highly recommended to increase your sales.

A final note: Some may complain that all the books are in English, but I would like to make the following clear to you:

The language of these books is easy, the words are clear, and you will not have difficulty understanding them even if your language level is average or lower.

As long as you are in the field of e-marketing, you will be familiar with the terms mentioned.

Some of these books are translated into Arabic in text form, some have YouTube summaries in the form of cute cartoon videos, and some marketing experts give simple explanations of the content of these books to educate people.

Summarizing the above:

I tried to put you e-marketing books, which I think will affect your mentality and improve your marketing performance, but let me remind you of an important fact that we all overlook, which is that anything found in books without actual application and practice will have no value, and your reading of these books will be a waste for the time.

You can benefit from these books by reading every day even a very small part and applying it, and try not to move to a new part unless you apply what you have read to something that exists in a realistic way (whenever possible this; of course some books cannot apply what is in them to the letter).

Now tell me, which book did you get excited about and put on your Book of the Month list?

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