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How do Google Adwords ads work? What are the essentials of success?

Google AdWords is a pay-per-click online advertising platform that allows advertisers to display their ads on the Google search results page based on the keywords you want to target and companies pay for their ads to rank at the top of the search results page. Since the platform runs on pay-per-click (PPC) ads, you only have to pay when a visitor clicks on your ad.

Through our experience as a Google Adwords ad management company, we always discover and know that Google AdWords marketplaces work like an auction where people bid for clicks. We believe the highest bid doesn't have to win, apart from the money Google also considers Quality Score to ensure that people who click on ads get the best possible experience that's why we work on ad impressions as best as possible to lower CPC.

How do Google Adwords ads work? What are the essentials of success?

What is google adwords?

Google AdWords is one of the largest online advertising platforms that helps companies reach customers around the world and grow their business. Through this pay-per-click network, advertisers pay Google to target users based on keyword search, country and device type, and present their ads to users who are interested in their products or services, and our marketing staff is keen to take advantage of every feature or option that helps us reach the desired customer.

What are Google Adwords Ad Networks?

Google AdWords allows businesses to target users on two major networks - the search network and the display network.

Search Network: Advertisers bid on relevant keywords. This gives them exposure to their ads to users who enter these keywords into Google as part of a search query. Paid search results are usually displayed at the top and bottom of the page and next to a small ad icon.

Display Network: On the other hand, the display network gives advertisers the opportunity to display their ads on websites that are part of the Google Network.

What is ad rating?

Google AdWords is a live auction where an advertiser places a “bid” in the AdWords system to secure a specific ad position based on competition and bid by other advertisers to either get the desired position or lower position. However, your actual ad position is determined by two factors multiplying your maximum bid into your Quality Score.

While your maximum bid is the amount you're willing to pay when viewers click on your ad, your Quality Score indicates how well your ad has been optimized, the quality of your landing page, the expected click-through rate, and your ad's relevance to searchers, the better your ad rank, the higher your ad will appear in Google search results. The staff of the Tawjoud company is always keen to design a website that is suitable for the terms of the advertisement and to provide high-quality content that facilitates the reduction of the click price.

Google also rewards high-quality ads and well-performing AdWords campaigns with lower costs per click, higher ad rank positions, and more likely to appear higher above other listings.

How can I use Google Adwords?

To use Adwords ads, follow these steps:

  1. Define your account goals for e-marketing. For example, if you use Google Ads to build your brand, the account structure and features you use will be completely different if you use ads to generate leads.
  2. Develop audience personas by defining who your ideal customers are, what they do, what they're looking for, and on what device.
  3. Perform keyword research using keyword tools like SEMrush to discover search terms, cost, competition, and volume at each stage of your search.
  4. Build your Google Ads account into different ad campaigns and ad groups, each displaying relevant keywords and ads.
  5. Once you have listed keywords relevant to your business, you can place your ads in search results by bidding for the keywords. If the competition for keywords is high, your CPC will be too high to bid. In this case, it's best to get accurate details and quotes for business-friendly long-tail keywords.
  6. Create ad copy, be sure to include relevant keywords, a compelling headline, a call to action, and additional ad information.
  7. Design a mobile-friendly landing page that focuses on the features and benefits of the product or service you're trying to sell with high-quality images, a template, and a clear call-to-action.
  8. Place the Google Analytics code on your website for conversion tracking.
  9. The key to a successful ad campaign is routine optimization and A/B testing of all copies of your ad and landing pages.

How does the Google Adwords ads system work?

The amount Google AdWords charges advertisers with depends on what they're advertising.

Because Google AdWords is a pay-per-click advertising program your ads are shown for free and you only get charged when someone clicks on your ad on the Google search results page, and the AdWords system is a live auction so click prices are determined by how much competition and how much they like In pay per click, that is why we take advantage of a low-price presence on words to get the largest number of potential customers for a small amount.

When done correctly, Google AdWords can drive high-quality traffic to your website at more competitive costs compared to other forms of advertising. However, when you don't know how to expertly manage the process, costs can accumulate quickly while potentially driving low-quality traffic. The key to running a successful AdWords campaign is understanding the factors that play a role in cost-per-click such as:

  • the main words
  • Maximum Bid
  • Your average monthly budgets
  • Click rates
  • Quality Score for your keywords

If you are targeting high volume competition keywords with lots of monthly searches you may pay a huge amount for these visits which can range from a few cents to more than ten dollars per click.

To manage AdWords costs, set a daily budget at the campaign level. You are free to make changes to this whenever you wish. Ideally novice advertisers should start with a small budget. Based on the insights and the quality of the leads you can decide if you want to increase your budget or stop the campaign.

Is there really a benefit to Google Ads ads?

Google AdWords can work with all types of businesses – large and small. It is affordable and can target qualified potential customers in the market when properly managed.

The key to making Google Ads work for you is understanding the ins and outs of paid search, bid strategies, keyword research, account structure, etc.

Determine how much you can spend on each campaign, set your daily budget accordingly, track spending, perform keyword research, and bid on specific phrase and keywords with higher bids to get more relevant clicks.

While creating ads make sure they are relevant and enticing enough for a viewer to click on and optimize your landing pages by doing A/B tests trying different variations of the page.

Try remarketing to boost your brand and if you're still wondering if Google Ads is worth the money it's best to start small and adjust based on results and double up on whether your campaigns generate reasonable and profitable sales. For your questions and inquiries through the Contact Us page, you can also see all the services provided by the company by going to the Wajoud services page.

Getting started with the Google Ads campaign

At the beginning of your use of the AdWords program and when creating a new campaign, you must determine the appropriate targeting of your campaign. Which includes all the target groups for your product or service.

By deciding what type of tool you want to use in marketing, either the Google ad network, or through search engine marketing, or both.

This is followed by selecting the appropriate geographic region and selecting the devices on which you want the ad to appear.

In addition to determining the daily exchange rate for advertising. After that, you will go to the advertisement work page and select the keywords.

Each campaign differs from the other in terms of its marketing objectives. Each has its own way of defining targeting and the tools used in the campaign.

The campaign is divided into groups called ad groups, and each of these groups contains its own keywords and ads.

In this distinct way, you can split the campaign into several unrelated topics, thus you can target more words for the same campaign.

You can also place more than one ad per group so that the ads appear consecutively, or you can place only one ad per group that appears based on the words you chose for the one group.

Features of Google Adwords platform

  • An effective platform that can attract customers and increase visits to your site or store and that is what every store owner wants which leads to increased sales.
  • They allow you to create and share excellent, accurate ads according to your preferences, via mobile or the web.
  • Your ads can also appear on YouTube, Blogger and the Google Display Network.
  • This platform offers another great feature. Over time, Google helps you analyze your advertising campaigns and see which ones have performed better, with the goal of improving your next ad campaigns, expanding your business, and increasing customers.
  • You can advertise even with a small budget: In fact, a tight budget may be the biggest obstacle that some advertisers face. Some platforms need a high budget to display high quality ads. But in this service, no matter how expanded or large your company is, you can advertise in proportion to your company's budget, and you can pause or stop advertising at any time.
  • But we must also point out to you that the Google adwords platform can be very expensive at times. Especially in some industries and areas where there is a lot of competition, but in any case, it is a worthwhile investment.
  • You can also design a powerful advertising campaign and make the most of this service, and then you will have spent your money on its value.

Are Google Adwords ads fruitful?

Does this platform really have a huge resonance and can you make a difference in your online store? I won't tell you that Google is the most popular search engine, of course you know that and you don't need to confirm, but I will give you some clues that you will then decide for yourself whether it is an effective advertising platform or not.

  • Every day 3.5 billion searches are made on Google from a smartphone or desktop.
  • And the volume of searches on Google increases by an average of 10% every year.
  • 90% of searches for a specific product are done by Google. 35% of all searches on the web, not the phone, are done by Google.
  • In the USA, Google only accounts for 95% of smartphone searches.

Google Adwords ads

Now that you have a background about Google Adwords service and what it is and its features, you must know some important terms, which you will need to deal with directly, so you must know them first before launching your first advertising campaign on Google.

Ad position means the position and rank of your ad in relation to any other ads in the same industry or industry.

Ad position and rank are also based on the maximum ad pricing multiplied by the quality rate.

Pricing: Google AdWords ads are based on a pricing system where you as an advertiser choose the maximum you are willing to pay for each click on your ad.

Remember, the more money you pay, the higher your ad rank will be than the rest, as we've explained. There are three basic payment and pricing options:

  • Cost-Per-Click II (CPC): The amount of money you pay to click on an ad.
  • CPM Second: The amount you pay for a thousand impressions when your ad is shown to a thousand people.
  • CPE II: The cost of engagement, specifically the amount of money you pay when someone interacts with the ad in a pre-determined way such as liking the ad.
  • Conversion rate: This is a measure of the total number of visits to your page or product through advertising.

A high conversion rate is a good indicator that your ad is excellent and provides an easy user experience that is free from complexity and hard to access product information, as one of the elements that gets a lot of attention is ensuring an easy user experience that meets the needs of the customer, and facilitates the next step to take, should be Convert it from customer to buyer according to the buyer's content funnel.